A store may sometimes wish to add items that the Smart Brand does not offer. For example, the item may be retired but the store may still have it in stock.
1. If you have not already, request that Bridge add 'brand' called "[Your Store Name] Exclusives". This brands acts as a nice catch all to add one-of-a kind and retired products.
2. Add the new item to your Bridge as you normally would. When you get to the brand part, place the item under your store's brand.