What emails are sent to brides? / Email communication

1. Sign up Email 
When a registrant signs up on your website, your software sends the bride a welcome email by default. The welcome email contains a link to his/her registry.
If your store offers a gift card for completing the registry incentive steps, this welcome email will mention that.
 
Benefits to this email:
Your store will sell much more from a registry when a bride adds a link on her official site leading to your site. This email includes a link to the brides registry, which she can then share on her official wedding site. This email also gives the bride a written confirmation that her registry exists with your store.
 
How to turn off this email:
If you sign a registrant up on your Bridge website and you are logged in as an administrator, you can choose to not send the registrant a welcome email. You do this by unchecking the box that says "Send welcome email" on the sign-up form.  We encourage you to send the welcome because to the registrant because it contains important information that helps your store sell more.
 
If you do not want brides that sign up on their own on your site to receive a welcome email, you will change this setting on the Your Account page. There is a setting on the Your Account page in the "Registry" area. 
 
 
2. Pre-wedding Emails
In the weeks leading up to the wedding, your Bridge software sends an email to the registrant/bride. The email asks the registrant to add a link on his/her official wedding website leading to the registrant's registry on the store's site.  Your software sends this reminder because if the registrant does not add a link, your store will very likely lose sales.
 
On the registrant's account, if the registrant has checked that he/she has done this in his/her incentive steps checklist, the software does not send this email reminder. 
These emails are sent 45 days before the wedding, 30 days, and 15 days.
 
Benefits to this email:
Your store will sell much more from a registry when a bride adds a link on her official site leading to your site. The emails get that job done.
 
How to turn off this email:
i. Login to your Bridge account.
ii. Visit the Your Account page.
iii. On the Your Account page, look for the Registry Services area. In this area, find the choice "Before the wedding date, email registrant reminders to add a link on his/her official registry site linking back to your site". Change this to "No". 
iv. Click on "Save" in the lower right.
 
3. Auto-populated Emails
On the registrant's registry page, when you are logged in as an administrator, there are links that allow your easily email the registrant. These links appear over the picture of the registrant. The links include:
- General email. When you click this link, your software will auto-populate a general email to the registrant. You can then tailor the message to what you'd like to say.
- Welcome email: When you click this link, your software will auto-populate a welcome email to the registrant. It will include a link to the registrant's email. You can then tailor the message to what you'd like to say.
- Incentive email: When you click this link, your software will auto-populate an incentive email to the registrant. It will include a link to the registrant's email. You can then tailor the message to what you'd like to say.
- theknot.com email. When you click this link, your software will auto-populate an email listing the steps to add a link to your store on theknot.com. It will include a link to the registrant's email. You can then tailor the message to what you'd like to say.
 
Benefits to this email:
These emails enable you to quickly communicate with your brides.
They save you time and allow you to give accurate, important information with one click.
 
How to turn off this email:
You choose to when to send these; as such there is no 'turning off' of these emails. They are only sent when you click the email links on the registrant's page.
 
4. Post-purchase Emails
After a gift registry purchase is made, your software will send an email to the registrant alerting him/her that a gift has been purchased for the registrant. The email does not list the dollar amount of the gift. If the registrant wishes, he/she can log in to his/her registry and view orders and dollar amounts.
 
The store can set the software to delay the email alert that is sent to the registrant. For example, the software may wait 6 hours to alert the registrant that a purchase has been made. This allows you (the store) and your staff ample time to acknowledge and process the order before the bride is aware. 
 
To change the delay on the gift alert email sent to the registrant, please see this support article:
 
Benefits to this email:
Brides value this email because it keeps them in the abreast about what is occurring on their registry.  This email also helps keep your store top of mind with the bride so that she promotes her registry with your store.
 
How to turn off this email:
On the Your Account page, look for the Registry Services area. In this area, find the choice "By default, email registrant when a purchase has been made". Change this to "No", then click on "Save" in the lower right.
 
 
5. Post-wedding Review Emails
Three weeks after the wedding date, your Bridge software sends an email on the store's behalf asking the registrant/bride to review his/her experience with your store.  
 
Benefits to this email:
Reviews from brides help increase your Google ranking and help brides-to-be decide to register at your store. 
 
How to turn off this email:
There is a setting on the Your Account page to turn off sending a review request to the bride after her wedding. This setting is in the "Registry" area.
 
6. Annual Anniversary Emails
On the day before the anniversary for a wedding, an anniversary email is sent to the bride thanking her for registering with the store. There is not an overt solicitation for making a purchase. 
 
Benefits to this email:
Promotes your store as a thoughtful business that cares about the bride and wishes to stay in touch.
 
 
 

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