1. When adding items from a non-Smart Brand, you'll first want to add the brand to your account. Reason: when adding an item to your Bridge Store, it will ask for the brand's name. You'll want to confirm that before you get to this step that the brand will be a choice.
The support link below shows you how to add a brand to your Bridge Store.
Once you finish the steps above in that support document, then please return to this entry.
2. Once you have confirmed that your Bridge Store shows the brand for which you want to add the items, then you'll start the process to add the items. The support link below shows you how to add non-Smart Brand items: