1. Login to your Bridge.
2. At the top of your page, roll over "Management" and from the from drop down under "Brands" click on "Manage."
3. On the Brand Manager page, you'll see all of your brands. Find the Smart Brand for which you wis to not show their news / Chalks automatically.
4. When you find the Smart Brand, look to the right and find the column with this title "Auto-post News." Uncheck the box. Now the brand's news will not automatically appears to your public customers. Yet, you will still see the brands news on your private Chalkboard.